Hubspot Inbound Marketing Certification Exam Answers (2022)

OFFICIAL LINK FOR THE HubSpot Inbound Marketing Certification EXAM : CLICK HERE

Inbound Marketing Certification Exam Question and Answer

Question 1 – A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

  • Marketing automation
  • Data hygiene
  • Tech stack
  • Segmentation

Question 2 – You should conduct buyer persona interviews with all of the following people EXCEPT:

  • Your customers.
  • Prospects actively going through the sales cycle.
  • People who never considered your solution.
  • People who considered your solution, but chose a competitor.

Question 3 – Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

  • Delight
  • Engage
  • Attract
  • Consideration

Question 4 – Buying insights reveal all of the following EXCEPT:

  • Which buyers are receptive and which will ignore you
  • What attitudes prevent your buyers from considering your solutions
  • The age range of your buyers
  • What resources your buyers trust as they evaluate their options

Question 5 – Why are chatbots a great tool for strategically using marketing automation and AI?

  • They can mitigate friction regarding availability.
  • They are the primary tool for streamlining cadence and content.
  • They are used for journey mapping.
  • They can create buyer personas.

Question 6 – Cobbling together software parts that do not all use the same database increases the risk of what?

  • Marketing automation
  • AI
  • Clean data
  • Dirty data

Question 7 – Customer segmentation is:

  • The active research process someone goes through leading up to a purchase.
  • The process by which an anonymous visitor becomes a known lead.
  • Unnecessary for inbound marketing.
  • The process of separating your contacts into smaller groups of similar profiles.

Question 8 – Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

  • Why are you sharing this content?
  • What are your expectations after promoting this content?
  • What content are you sharing?
  • What distribution channels are you planning to use?

Question 9 – Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

  • Data
  • Cookies
  • Buyer personas
  • Funnel reports

Question 10 – Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

(Video) Hubspot Inbound marketing Certification Exam Answers 2020

  • Buyer personas
  • Workflows
  • Independence
  • Mutuality

Question 11 – Fill in the blank. Explicit segmentation is synonymous with ______.

  • Behavioral marketing
  • Strategy
  • Correlation
  • Causation

Question 12 – Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

  • Your martech stack
  • The buyer’s journey
  • How social media platforms work
  • How to publish blog content

Question 13 – Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

  • unproven ideas; proven hits.
  • proven hits; unproven ideas.
  • small, proven ideas; huge, well-resourced hits.
  • huge, well-resourced ideas; small, proven ideas.

Question 14 – Fill in the blank; Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

  • buyer’s journey / individual customer journey
  • landing page / journey map
  • internet / inbound marketing
  • universe / careers

Question 15 – Fill in the blank; Marketing automation is a software platform designed to help marketers automate _______ tasks.

  • Ineffective
  • Repetitive
  • Lucrative
  • Boring

Question 16 – How can audience segmentation enhance your inbound marketing efforts?

  • Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative.
  • Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts.
  • Audience segmentation can help you monitor your competitors social media efforts so you can see what resonates with your potential leads and customers.
  • Audience segmentation can help you deliver personalized, unique experiences in your marketing outreach.

Question 17 – How do you develop an effective content distribution strategy?

  • Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels.
  • Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels.
  • Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan.
  • Select one distribution channel, run tests for new marketing channels, and outline your distribution plan.

Question 18 – How can you ensure your blog content initiates action? Select all that apply.

  • Include CTA offers for each of your personas.
  • Use actionable and specific language.
  • Design your CTA to stand out.
  • Add exit intent pop-ups for each blog.

Question 19 – How can you ensure your content drives action?

  • Add a link to your company’s website.
  • Include your company logo.
  • Include a CTA.
  • Add testimonials from customers.

Question 20 – How can you ensure your podcast content initiates action? Select all that apply.

  • Include your CTA link in the show notes.
  • Increase the volume when mentioning the CTA.
  • Shorten your URL to keep CTAs concise.
  • Consider mid-roll CTAs.

Question 21 – How can you ensure your video content initiates actions? Select all that apply.

  • Experiment with different types of CTAs, like visual and verbal.
  • Design your CTA to stand out.
  • Include a CTA to your website if the content is hosted on YouTube.
  • Repeat your CTA at least five times throughout your video.

Question 22 – How can you refine your content distribution strategy?

(Video) Hubspot Inbound Marketing Certification Exam Answers | Hubspot Final Exam

  • Set a content distribution goal.
  • Identify your audience’s preferred channels.
  • Run tests for new marketing channels.
  • Align your strategy with sales initiatives.

Question 23 – How do you set an effective content distribution goal? Select all that apply.

  • Determine your DRIs.
  • Identify a purpose.
  • Confirm it aligns with sales.
  • Craft a SMART goal.

Question 24 – How many buyer persona interviews should you aim to complete?

  • 1-2
  • 8-10
  • 30-40
  • There is no number of buyer personas interviews to aim to complete

Question 25 – If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

  • Attract
  • Engage
  • Delight
  • Consideration

Question 26 – Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

  • Define the interactions you want to track.
  • Implement tracking.
  • Analyze and report how people are behaving on your website.
  • Use this information to segment your contacts.

Question 27 – True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

  • True
  • False

Question 28 – True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

  • True
  • False

Question 29 – True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.

  • True
  • False

Question 30 – True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

  • True
  • False

Question 31 – True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

  • True
  • False

Question 32 – True or false: Statistical significance is an optional part of A/B testing.

  • True
  • False

Question 33 – True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

  • True
  • False

Question 34 – True or false? Using people’s information in inbound marketing is not inherently unethical.

(Video) HubSpot Inbound Marketing Certification Exam Answers 2022

  • True
  • False

Question 35 – True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

  • True
  • False

Question 36 – True or False? You should have at least 3 buyer personas.

  • True
  • False

Question 37 – Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?

  • Marketing automation
  • AI
  • Clean data
  • Dirty data

Question 38 – What is the drawback to using the last touch attribution model?

  • This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).
  • This model makes it difficult to justify your team’s impact on your company’s bottom line.
  • This model lacks the ability to recognize actions that occurred outside a certain window of time.
  • This model ignores potentially influential interactions that occurred on the path to purchase.

Question 39 – What is a buyer persona?

  • Your customers
  • A fictional representation of your ideal customer
  • A summary of your last 10 customers
  • People who aren’t a good fit for your business

Question 40 – What is a marketing experiment?

  • A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones.
  • A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
  • A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
  • A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

Question 41 – Fill in the blank: A negative persona is a person who_______.

  • isn’t a good fit for your business.
  • speaks negatively about your business.
  • is the exact opposite of your buyer persona.
  • you have not gotten the chance to talk to.

Question 42 – What is an attribution model?

  • A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
  • A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
  • A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
  • A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

Question 43 – What question can help define your awareness stage?

  • How do buyers perceive the pros and cons of each solution?
  • What symptoms are your buyers experiencing?
  • What criteria do buyers use to evaluate the available offers?
  • Who needs to be involved in the purchasing decision?

Question 44 – What role can a CRM play in effective martech stack?

  • A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more.
  • A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and measure your ROI.
  • A CRM provides a centralized location to store all your customer data so you can nurture leads contextually, based on their information and where they are in the buyer’s journey.
  • A CRM provides a centralized location to create and distribute valuable content to attract and retain a clearly defined audience.

Question 45 – What role can attribution play in your reporting strategy? Select all that apply.

  • Marketing attribution can help you identify your highest and lowest performing pieces of content.
  • Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content.
  • Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire team continues to collectively solve for your customers.
  • Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.

Question 46 – What should you consider when identifying a marketing channel to test? Select all that apply.

(Video) HubSpot Inbound Marketing Certification Exam 2022 | beCertified

  • Target audience
  • Your goals
  • KPIs (key performance indicators)
  • Available resources to create promotional assets

Question 47 – What step should you always incorporate into your content creation workflow?

  • Editing
  • Writing
  • Designing
  • Distributing

Question 48 – What types of questions can marketing attribution answer? Select all that apply.

  • What was the marketing team’s contribution to generated revenue this year?
  • What assets drove the most leads last quarter?
  • Which type of customers have the highest propensity to return and buy from us again?
  • Why did our search campaigns outperform our social campaigns last month?

Question 49 – What’s the difference between single source attribution and multi-touch attribution models?

  • There is no difference between single source attribution and multi-touch attribution models.
  • Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion.
  • Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
  • Single source attribution reporting was invented first. Once technology advanced, multi-source attribution became the new method of reporting.

Question 50 – When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

  • Customer segmentation
  • Scalability
  • Data hygiene
  • Cadence and content

Question 51 – When is an appropriate time to conduct a buyer persona interview?

  • When the prospect is evaluating your solution
  • A year after the customer purchased your solution
  • After the customer went through onboarding
  • After the customer completed the sales cycle, but before they go through onboarding

Question 52 – Checking for statistical significance when testing a new marketing channel ensures:

  • You developed a strong hypothesis.
  • You’ve chosen the correct KPIs.
  • You achieve similar results next time.
  • Your hypothesis is correct.

Question 53 – Which distribution channels help drive new audiences? Select all that apply.

  • Online forums
  • Social media ads
  • Email
  • Guest posts

Question 54 – From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

  • Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer.
  • Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing channels.
  • Understanding what your ideal customers are thinking and feeling as they browse your website helps you better manipulate their emotions and propensity to buy from you.
  • Understanding your ideal customers helps you identify where you have the competitive advantage over your competitors.

Question 55 – Why should you create a negative persona?

  • To prioritize your marketing and sales efforts to the right people
  • To know where to spend your ad budget
  • To better curate a buyer persona story
  • All of the above.

Question 56 – You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

Question 57 – You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

  • Stop sending the emails immediately. The subscribers have spoken.
  • Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there.
  • Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select customers for more information.
  • Continue to send the emails. It’s likely a drop due to seasonality, but nothing to worry about immediately.

Question 58 – You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

(Video) How to Get Hubspot Inbound Certification Exam Answers 2020 | HubSpot Certification

  • Fully understand your persona and what they like to read about.
  • Develop a unique brand voice and tone.
  • Write at least one blog article a day to prove to your audience that you’re a thought leader.
  • Use a blogging layout that makes it easy for the reader to locate evergreen content.

Question 59 – Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.

  • A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
  • A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
  • A YouTube video that provides recommendations on healthy dog food
  • A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

Question 60 – Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.

  • A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
  • A YouTube video that provides recommendations on healthy dog food
  • A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
  • A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

FAQs

Is the HubSpot inbound marketing exam hard? ›

Without industry experience this test will be difficult but not impossible. You just have to listen carefully to the videos, and understand the concepts/purpose behind inbound marketing.

Are HubSpot certifications respected? ›

Additionally, HubSpot is an industry-recognized leader in inbound marketing, which makes its courses extremely valuable. The course content is well-crafted and delivered in easy-to-manage proportions. By earning a HubSpot Certification, you can expand your own knowledge while learning from experts.

Can you retake HubSpot exam? ›

You can retake the exam as many times as you like.

How many times can you take HubSpot test? ›

1) If at first you don't succeed, try again.

On average, the test to gain the certification takes less than 40 minutes to complete. You have three attempts per month to pass it, so don't worry if you don't pass the first time.

Can you a B test on HubSpot? ›

You can run an A/B test on any published page. If your page is part of a multi-language group, you can run a test for each language variation. In your HubSpot account, navigate to your landing pages or website pages. Hover over your page and click the More dropdown menu, then select Run a test.

How long does HubSpot inbound certification last? ›

Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted.

Can you put HubSpot certification on LinkedIn? ›

When you've been awarded a HubSpot Academy certification, you can add it to your LinkedIn profile to share the achievement with your network. In your HubSpot account, click your account name in the top right corner, then click HubSpot Academy.

Which is better salesforce or HubSpot? ›

Both platforms deliver essential CRM functionality, including sales forecasting, email marketing and contact and lead management. Salesforce shines when it comes to customization, analytics and advanced features. HubSpot trumps Salesforce when it comes to user-friendliness and low-cost plans.

How do I put HubSpot certification on my resume? ›

Add it to your resume.

Try adding it under an “Awards and Certifications” or a “Skills” section. Plus if you're job searching, highlighting your passion to learn by mentioning your Inbound Certification will open you up to more opportunities.

Do HubSpot certifications cost money? ›

A HubSpot Certification is a free and valuable tool for building your knowledge base, demonstrating your capacity for different tasks, and advancing in your career. The HubSpot Academy offers 15 certification tracks, including Inbound Marketing, Growth Driven Design, Frictionless Sales, Email Marketing, and more.

How hard is it to learn HubSpot? ›

In fact, HubSpot is not complicated at all. Some people would say that it's on the simple side—compared to something that's more difficult like Salesforce. HubSpot has fine-tuned its usability over time. In fact, it has a very simple layout that makes the platform easy to navigate, even with so many tools available.

Is HubSpot Academy really free? ›

HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.

How long do HubSpot courses take? ›

Depending on which course you take, it usually takes about an hour to complete. However, you have three hours to do so. To pass each course and become certified in each area, you don't have to answer each question correctly, but you do have to score 80 percent.

How much time does it take to learn HubSpot? ›

How to train your entire global team on Hubspot in 2 days
HUBSPOT ACADEMY TRAINING VIDEOS - 17.5 hours
SubjectTopicsTotal time
Marketing training2412 hours
Sales rep training84 hours
CRM admin training31.5 hours

What are rich results HubSpot exam? ›

Rich results are visually enhanced search results that include additional details about the site, along with the normal title, URL, and meta description. You cannot optimize your web pages for all types of rich results, however you can optimize them for several types of rich results.

Does HubSpot do lead scoring? ›

Automate lead qualification with Predictive scoring, powered by machine learning. Not sure which leads are best, or simply looking to save time? HubSpot's predictive scoring uses machine learning to parse through thousands of data points in order to identify your best leads, so you don't have to.

Is HubSpot good for recruiting? ›

HubSpot is Essential to a Seamless Recruitment Experience

Candidates will seamlessly move through the recruitment process, allowing your company to find the best possible talent in a positive and timely experience.

Can HubSpot be used for recruitment? ›

HubSpot isn't only for the marketing, sales, and service industries. Your recruitment efforts and results can benefit from inbound practices and HubSpot tools, too.

Is inbound marketing Free? ›

The Inbound Course & Certification is a free marketing training course that covers the fundamentals of the Inbound Marketing Methodology.

How long does it take to onboard HubSpot? ›

Typically, our customers complete onboarding within 3 months -- some do it even faster -- and we focus on accomplishing up to 3 of your primary goals. Since onboarding is dependant on your goals, we'll structure onboarding and prioritize objectives to your needs.

Are LinkedIn certifications worth anything? ›

LinkedIn Certifications are an inexpensive way to gain more industry knowledge and hone your skills. This makes you much more competitive during the job search process and a more knowledgeable employee once you are hired.

Do companies accept LinkedIn certificates? ›

In most cases, LinkedIn Learning certifications will not be acceptable as a replacement for industry standard certifications that are regarded as an essential requirement.

Is HubSpot Academy legit? ›

They're Highly Rated. HubSpot Academy continually receives rave reviews for their certification courses. A whopping 121 G2 users give HubSpot Academy 4.5/5 stars, and Indeed users tend to agree, also rating it 4.5/5 stars.

Is it hard to get a job at HubSpot? ›

So, is it hard to get a job at HubSpot? The short answer is no. However, the competition is stiff, and the interview process is very thorough. If you're looking to work at HubSpot, you should make sure you're well-prepared for the interview process.

What big companies use HubSpot? ›

Who uses HubSpot?
CompanyWebsiteCompany Size
Search Engine Optimization, Inc.seoinc.com500-1000
California State University-Stanislauscsustan.edu1000-5000
Blackfriars Groupblackfriarsgroup.com>10000
North American Communications Resource, Inc.nacr.com500-1000

Who is bigger HubSpot or Salesforce? ›

In terms of market share, Salesforce is the leader with a 19.6% market share and over 150,000 customers.

Can I get free certificate from HubSpot? ›

HubSpot lets you enable a free SSL certificate from day one. Build an encrypted connection between your website and your customers to help your business grow better.

Do certifications look good on resume? ›

Feature technical certifications in the "skills" section towards the top. Many positions require technical skills as a qualification for getting the job. I recommend including any technical certs above your job experience, below your resume summary, so the recruiter can easily see that you're capable to do the work.

Are certifications good for resume? ›

Why Should You List Certifications on Your Resume? “Certifications are helpful in that they can give a job seeker confidence and credibility,” said Gina Riley, career coach and creator of Career Velocity. “It shows dedication to your field and is a way to showcase you've earned your knowledge in this way. …

Which cloud certification is cheapest? ›

Here are five cloud certifications under $300 that can pay off big.
  • AWS Certified Solutions Architect – Associate – $150. ...
  • AWS Certified Cloud Practitioner – $100. ...
  • MTA Cloud Fundamentals 98-369 – $127. ...
  • MCSA: Cloud Platform – $288.75 (with a discount) ...
  • CompTIA Cloud+ – $271.80.
2 Jul 2018

Which certification site is best? ›

  • 8 Best Websites To Find Awesome Online Certifications (Paid & Free) Home. ...
  • Ekas Cloud. EkasCloud is an online one-to-one training platform which enables to build your career in the field of Cloud Computing and other IT related technologies. ...
  • Coursera. ...
  • LinkedIn Learning. ...
  • Simplilearn. ...
  • Udacity. ...
  • edX. ...
  • HubSpot Academy.
20 Feb 2021

How much does a HubSpot seat cost? ›

There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400–$890) and Enterprise ($1200– $3200).

What is the salary at HubSpot? ›

How much does HubSpot pay? HubSpot pays its employees an average of $91,837 a year. Salaries at HubSpot range from an average of $56,494 to $146,289 a year.

Can you make money on HubSpot? ›

As a result, HubSpot went public in 2014. Today, the company employs over 4,000 people that serve roughly 68,000 customers.
...
How HubSpot Works.
Marketing HubSales HubService Hub
Automating emailsScheduling meetingsChat bots
Writing blog postsCreating email sequencesReporting tools
3 more rows

Is there a better CRM than HubSpot? ›

Zoho CRM. Best HubSpot CRM alternative for organizing leads. Zoho CRM is an affordable HubSpot CRM alternative geared toward small and mid-size businesses. You can store up to 100,000 contact records using the contact management feature, no matter the pricing plan you choose.

Is HubSpot hard to learn? ›

While there is a learning curve, it's not actually a steep learning curve. In fact, HubSpot is not complicated at all. Some people would say that it's on the simple side—compared to something that's more difficult like Salesforce. HubSpot has fine-tuned its usability over time.

What's a good NPS score HubSpot certification? ›

Technically, any score above zero can be considered a "good" score, since that implies that you have more promoters than detractors. 50 and above is excellent, and 70 and above is the best of the best, although achieving either of these is both outstanding and rare.

Is HubSpot social media certification worth it? ›

Overall, I would say that HubSpot Academy's Content Marketing course was perfect for me as a new content marketer and freelance writer. I learned more than I was expecting, and I've since used several of their tips and tricks to generate customers through SEO, create a content strategy, and brainstorm blog topics.

How long does it take to learn HubSpot CRM? ›

How to train your entire global team on Hubspot in 2 days
HUBSPOT ACADEMY TRAINING VIDEOS - 17.5 hours
SubjectTopicsTotal time
Marketing training2412 hours
Sales rep training84 hours
CRM admin training31.5 hours

How much do HubSpot employees make? ›

Salaries at HubSpot range from an average of $56,494 to $146,289 a year. HubSpot employees with the job title Senior Software Engineer make the most with an average annual salary of $141,576, while employees with the title Customer Support Specialist make the least with an average annual salary of $44,150.

Can you make money on HubSpot? ›

As a result, HubSpot went public in 2014. Today, the company employs over 4,000 people that serve roughly 68,000 customers.
...
How HubSpot Works.
Marketing HubSales HubService Hub
Automating emailsScheduling meetingsChat bots
Writing blog postsCreating email sequencesReporting tools
3 more rows

Which is better salesforce or HubSpot? ›

Both platforms deliver essential CRM functionality, including sales forecasting, email marketing and contact and lead management. Salesforce shines when it comes to customization, analytics and advanced features. HubSpot trumps Salesforce when it comes to user-friendliness and low-cost plans.

Is 40 a good Net Promoter Score? ›

The creators of the NPS metric, Bain & Company, say that although an NPS score above 0 is good, above 20 is great and above 50 is amazing. Anywhere above 80 is the top percentile. However, it's important to note that a good NPS score depends on whether you're using the absolute or relative NPS method.

Is 42 a good Net Promoter Score? ›

Any NPS score above 0 is "good". It means that your audience is more loyal than not. Anything above 20 is considered "favourable". Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class.

Is 70 a good NPS score? ›

If your NPS is higher than 30 that would indicate that your company is doing great and has far more happy customers than unhappy ones. An NPS over 70 means your customers love you and your company is generating a lot of positive word-of-mouth from their referrals.

Can you put HubSpot certification on LinkedIn? ›

When you've been awarded a HubSpot Academy certification, you can add it to your LinkedIn profile to share the achievement with your network. In your HubSpot account, click your account name in the top right corner, then click HubSpot Academy.

How do I put HubSpot certification on my resume? ›

Add it to your resume.

Try adding it under an “Awards and Certifications” or a “Skills” section. Plus if you're job searching, highlighting your passion to learn by mentioning your Inbound Certification will open you up to more opportunities.

Do I have to pay for HubSpot certification? ›

Show the Whole World You Mean Business. Grow your career and your business by completing free certifications and adding industry-recognized badges to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Is it hard to get a job at HubSpot? ›

So, is it hard to get a job at HubSpot? The short answer is no. However, the competition is stiff, and the interview process is very thorough. If you're looking to work at HubSpot, you should make sure you're well-prepared for the interview process.

Is there a better CRM than HubSpot? ›

Zoho CRM. Best HubSpot CRM alternative for organizing leads. Zoho CRM is an affordable HubSpot CRM alternative geared toward small and mid-size businesses. You can store up to 100,000 contact records using the contact management feature, no matter the pricing plan you choose.

How much do HubSpot sales reps make? ›

The salary starts at $44,655 per year and goes up to $169,034 per year for the highest level of seniority.

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